Le Labo Redesign

Goal

This 15-week redesign of Le Labo’s brand identity and packaging aimed to modernize its visual language while honoring its artisanal heritage. Through research-driven analysis and creative experimentation, the project sought to elevate the brand’s narrative, strengthening its connection with discerning consumers and enhancing market visibility without compromising its core ethos of craftsmanship and olfactory artistry.

— Design Process

Moodboards

Annotation

Sketching

Digital Translations

Physical Mockups

The redesign began by analyzing Le Labo’s iconic packaging and brand identity, drawing inspiration from art, fashion, and design trends that resonated with its artisanal ethos. Through iterative sketching, digital/physical mockups, and collaborative experimentation with textures, typography, and color, the team refined designs across formats to balance heritage with modern relevance, ensuring cohesion and adaptability.

Solution

We thoroughly researched Le Labo’s heritage and engaged with longtime users to understand the brand’s essence. We then fused modern elements with classic touches to create a refreshed yet familiar visual identity. Layered imagery and patterns, combined with a carefully selected color palette and typography, represented the multifaceted nature of the fragrances while ensuring brand recognition. Rather than merely polishing the existing branding, we used the original colors in new ways to emphasize the brand’s core values.

German Cabrera

Branding

Goal

Design Process

Solution

Final Product